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Top 10 Benefits of having a seller’s own website for Etsy store

Top 10 Benefits of having a seller’s own website for Etsy store

etsy sellers infotechsphere.com

As an Etsy seller, having your own Etsy store aside from Etsy platform can help your business to multiply income. Etsy is a one of the most popular online marketplaces for handmade, vintage, and unique goods to sell. having your own Etsy store website can bring many benefits to Etsy sellers, including increased visibility, improved customer experience, increased control over branding and design, sales, credibility, control over pricing, and increased flexibility. By leveraging the power of your own website, you can take your Etsy business to the next level and reach a wider audience.

As an Etsy seller, having your own Esty store can bring many benefits, including:r

1. Increased visibility:

Having your own website can increase your visibility and make it easier for potential customers to find your products. Your website can act as a central hub for all your online presence, and you can use it to promote your products and services, share your story, and build your brand.

A website provides a platform for Etsy sellers to showcase their products and reach a wider audience. By having a website, Etsy sellers can expand their online presence and reach potential customers who may not have discovered their products on Etsy.

2. Improved customer experience:

With your own website, you can provide a more personalized and professional shopping experience for your customers. You can create a custom design, add detailed product descriptions and high-quality photos, and include features like wish lists and product recommendations to help customers find what they’re looking for.

A website provides a platform for Etsy sellers to communicate with their customers and offer excellent customer service. With a website, Etsy sellers can provide product information, answer customer questions, and offer support through live chat or email.

3. Increased control over branding and design:

By having your own website, you have complete control over your branding and design. You can choose a design that represents your brand and style, and make changes and updates as needed. This can help you stand out from the competition and make a lasting impression on your customers.

A website allows Etsy sellers to establish their brand and create a professional image. With a website, Etsy sellers can create a customized look and feel, including a unique logo, custom graphics, and specific colors and fonts.

4. Increased sales:

Having your own website can help increase your sales and reach a wider audience. With your own website, you can reach customers who might not have found your products on Etsy, and you can also offer a wider variety of products, services, and pricing options.

With a website, Etsy sellers have more control over the sales process, including product descriptions, pricing, and shipping options. This allows Etsy sellers to provide a more personalized and customized shopping experience for their customers.

A website can help to increase sales by providing a platform for Etsy sellers to showcase their products and reach a wider audience. By having a website, Etsy sellers can expand their customer base and reach new potential customers who may not have discovered their products on Etsy.

5. Increased credibility:

Having your own website can help establish your credibility and build trust with your customers. Your website can share information about your business, including your values, philosophy, and process. This can help you build a loyal customer base showcase their product information, and demonstrate their professionalism, expertise and increase customer retention.

6. Increased control over pricing:

With your own website, you have complete control over your pricing, shipping, and payment options. You can offer promotions and discounts, and you can also set your prices based on market demand, product quality, and other factors.

7. Increased flexibility:

With your own website, you have the flexibility to add new products, services, and features as needed. You can also use your website to test new ideas and strategies, and make changes and updates as needed.

8. Better analytics:

With a website, Etsy sellers can track and analyze customer behavior, such as page views, clicks, and conversions. This information can help Etsy sellers to optimize their website and improve their sales.

9. Independent online presence:

A website provides Etsy sellers with an independent online presence separate from Etsy, allowing them to reach customers directly. This can help Etsy sellers to build their own brand and reputation, and to establish a loyal customer base.

10. Increased opportunities for marketing and promotion:

A website provides Etsy sellers with additional opportunities for marketing and promotion, including email marketing, social media marketing, and search engine optimization (SEO). These strategies can help Etsy sellers to reach a wider audience, increase sales, and grow their business.

In conclusion, having a website can bring many benefits for Etsy sellers, including increased visibility, better branding, more control over the sales process, increased sales, improved customer service, increased credibility, better analytics, an independent online presence, and increased opportunities for marketing and promotion.

As a Shopify and WooCommerce expert with over 5 years of experience, we understand the importance of having a professional website to showcase your Etsy store and attract more customers. So We are excited to offer our services to help you build a beautiful, functional, and affordable website for your business.

10 Things Every Business Website Owners Must Implement

10 Things Every Business Website Owners Must Implement

The essentials strategies that will effectively help you do business from contact information to customer testimonials the essentials that every small business website should have for it to effectively help you do business.

In order to inspire your visitors to do business with you, 10 things every business website owners must implement these elements besides your website’s looks and feels and making it customer-friendly. The Web is full of horrendous sites, and not just bad design and structure but several other things that you need to care about.

1. A clear description about your business or service you offer

Visitors of your website shouldn’t have to do investigative work to figure out what exactly you offer. State clearly about your brand and summing up your products or services right on the homepage.

Tell your visitors, this is the right website that they have been searching for, A clear description will attract the visitor’s attention within 2-3 seconds, and encourage them to stay on your website for longer period of time.

2. A simple, easy to understand and clear web address

In today’s fast time don’t make things complicated. Your domain name is your brand. It should be easy on user to remember and typing it into a Web browser or sending emails to e-mail address.

Always use .com domain as users are conditioned to type that extension when they enter a Web address. For non-profits or organizations use .org domain for branding purposes, for educational organization it is recommended to use .edu but also recommend having a .com version of the domain in case a user accidentally types the .com address instead of your specific extension, avoid dashes and dots to SEO confusions.

3. A clear site map for easy navigated

You need to guide your visitors about the information they’re looking for by structuring your important pages, and site map.

Your navigation must be clearly laid out, always use dropdowns in the navigation menu so the visitor can see the content under every heading virtually on every page. What you want them to know, make it easy for your visitors to find.

4. Contact information which is Easy-to-reach you

You wouldn’t want to lose your customer to your competitor just because you made it difficult for them to reach you.

Your online visitors are impatience, and they don’t like to click through every page on your website to find your contact information.

The best place for the contact information to put is the top top right corner of the home page. It is also good practice to include contact information on the footer in every page of the website or side bar or even in top right corner next to main menu or top header bar, which helps the visitors to find it more easily.

You must also make sure to include several ways for them to contact you via phone, e-mail, address, link to your location in google map and a standard or customer made contact optin form, are good options. Try to give more than one option to reach you and make it very easy for users to communicate with you on their terms.

5. Customer testimonials

Customers what honest suggestions from others customers help them make your products or services more tangible to customers visiting you online.

They help your potential customers to build trust in you, especially if you are new in your business, they help your customers to confirm whether the product or services fulfil their needs.

People love to hear stories from other people, who has availed that service. They help people to find out other suggestion which haven’t been said on your website.

6. Call to action is obvious

People like to be guided online, what you want your visitors to do with clear tones of commend. You may want them to call you now for free quote, or sign up to your exclusive online coupons, or add products to the online shopping cart. By using special buttons or highlighting the text, you call attention to your suggestion.

7. SEO is the Key

Your website won’t help you much, if no one can visit it. Become familiar with the SEO basics or involve SEO agencies Infotechsphere.com/seo to make it more accessible by search engines.

You may need to employ decent SEO service to rank well on the search engines, which make sure your website is coded correctly, using the correct keywords throughout your text, putting in plenty of internal and external links, naming your page titles and URLs correctly, and employing the magic of images and videos.

There are several best SEO tools available in the market which can help you make it simple and rank your website on search engines fast.

8. Fresh and quality content

Your website is your first impression on your customers. You want to give them what they’re looking for, and even give them a reason to keep coming back.

The user is looking for something, it’s your job to make sure you give it to them what they want and make sure your content is of good quality and original, well written and valuable to your user.

Fresh content is a goldmine for SEO, you can keep your content fresh by incorporating a regularly updated blog or connecting in your social media feeds.

9. A secure & fast hosting platform

Your online information is your crucial asset for your business and if it is hijacked it will be nightmare, and if it happens to your business, it could cost you customers.

It is important that you have a secure, trustworthy and fast hosting to keep all the bad guys out and your content secure. It is also very important to keep your content management system updated in order to stop hampering your website and your business by hackers.

10. User friendly design and style to online readers

Online visitors often scan through a web page to sample the content first when they open a new web page. If they feel like they are on the right page, they will slow down to read the full story. To enhance user’s experience on your business website, you need to organize the content for scanning.”

Keep in mind below three style points for online writing:

  • Break things down into short paragraphs, with headers is better
  • Always use bullet points
  • Highlight important words or phrases.

Simplicity and basic colors theme are the best, the content should be the main focus, make content as informative, engaging as much as you can.

10 proven ways to develop your website to help your business grow faster

10 proven ways to develop your website to help your business grow faster

No matter what is the size of your organization, a perfect website is an essential business tool for growth. Having a good-looking site is no longer enough – it needs to actively work for you by attracting new business and driving your company forward towards its goal to reach customers. Here we explain how to create a hard-working website in ten simple steps

Small businesses don’t have huge budgets to spend on their website, but the good news is that focusing on certain key principles when developing and managing your website will almost certainly yield a healthy return on investment.

Here are ten steps to ensure your website works for your business to take forward.

1. Drive your business fast:

Remember your website is a curial business tool to grow, and whilst a good design is important, It should be business-led. Increasingly, current and potential customers engage with a company via their website, so think of it as your business showcase. Consistent branding and developing a defined identity starts with your website – and is then carried on through designing, marketing, brochures and other activities.

2. Review and retarget: 

According to you your website is perfect! but like any practice or procedure it’s important to review it regularly to ensure that it still meets your customer’s needs. Does your site reflect todays trend in the marketplace? Does it still address your target market? Are the design, graphics and contents still relevant? Does it accurately showcase your business? If your website has been up and running for several years it’s difficult to remain objective, so it can be helpful to get an opinion from an outside source who can bring a new perspective to you.

3. Differentiation through design:

On the internet generally, people have such a short attention spans and they will quickly leave a site that doesn’t capture their attention – and that’s where great design comes in to rescue. Thanks to faster broadband speeds and improved software, website design has evolved hugely overtime. Graphics and images can now more compelling, and are a key part of establishing and reinforcing your branding and identity. Great design is also another way that you can really differentiate yourself from the competition, so make sure that your website looks attractive and professional, as well as being responsive and functional. Ultimately, this will help you to increase visitors, page view rates – and attract new business.

4. Work in progress:

Today in fast changing world your website should be continually developing. Unfortunately, many people tend to think of their website as a finished project, similar to sending a brochure to the printer, failing to take advantage of the fact that a website should be regularly updated by changing and adding relevant content. This can be done by writing blogs about your product or services, adding to news sections and creating links to and from your site.

This is important because clients, visitors and search engines are attracted by active and updated websites. If Google sees that content is being updated, it will visit your site more often, revising listings which is likely to improve Google’s page rankings. If you have relevant content on your site that features the most popular key search phrases on Google that refer to your specific products or services, geographical areas or a particular customer need.

5. Getting to the top: 

Everybody turns to search engines to look for products or services online, so it’s crucial that your site available on top rank for them to pick. Smaller companies might think that only larger businesses can achieve page one of Google’s SERP, but actually any company can rank highly if they use the right techniques and put in the time and effort that is required to both get and stay there.

However, the process is complicated by the fact that search engines are constantly changing, which means that SEO needs to be working well on their website.Off-site optimization which involves linking to and from other sites also plays the crucial role with search engines, carrying out social media marketing and creating blogs and updated content to enhance your site’s overall online influence and reach.

6. Prioritize right: 

Clear strategy for marketing your business plays very important role. Set short, medium and long-term goals but be aware that your website looks and feel is not enough to help achieve your goal. Only good-looking web design is not enough to attract your audience and rank high on google search ranking, which means that only optimization of the title and meta tags will be at a basic level and unlikely to generate the traffic that an active marketing strategy devised with an SEO/web marketing specialist will achieve, you need to have specialist who must know google algorithm well.

7. The impact of online marketing:

More and more companies see online marketing is the best opportunities to reach laser targeted customers through Search engine optimization which is free service if you know how it works or paid service like Google AdWords. The business has very little budget for marketing can also take the benefit of marketing through it more highly targeted than offline advertising. This means that people who are actively searching for your product or service will be directed towards your site – so you get more bang for your bucks on the internet than advertising in a magazine, newspapers or TV Channels.

8. New marketing methods:

Companies are taking the advantage of relatively new strategies for web marketing including Social media, YouTube, blogging and pay-per-click advertisement, some of which they may be uncomfortable or unfamiliar with. Whilst it would be great to do everything, financial and time constraints inevitably mean that you will have to choose the media and tactics that work best for your business.

9. Be mobile friendly:

The popularity of smartphones, tablets and laptops as a way of accessing the internet has risen rapidly and will only increase in the coming time – so it’s important to bear this in mind when setting up or reviewing a site. Having a mobile-ready website is increasingly important and a site that is easily accessible for mobile users is highly likely to increase sales and raise your profile, particularly if your business is primarily B to C. A mobile site should be built around the existing website, carrying through the brand identity. From a user point of view, it needs to capture the key elements of your main site, offering a point and click functionality that allows the user to access easily.

10. Create action taking customers: 

You have done the hard part, creating an attractive, functional website that can be found and stands out from the competition, so make sure you take the final step and encourage the visitors to act. Include and highlight plenty of calls to action throughout your site. Adding a reminder to “phone us” or “email us” or “click here to buy” or “sign-up for update and newsletters” is simple – and amazingly effective.

Your website should always be a work in progress. As search engines continue to evolve, content and SEO need to be regularly revisited. Our experience has taught us that it is the sites that are proactively managed and updated that contribute most to business growth. The best web developers like InfoTechSphere.com will work in a partnership with the website owner to help them “make their website happen”, with constant review, dialogue and improvement.

The good news is that, no matter what your size, you can create a well-optimized, visible and effective website with a relatively limited budget if you follow these key principles.

How Social Media Marketing helps grow business

How Social Media Marketing helps grow business

Benefits of Social Media Marketing in Business

Now the whole world realizes the power of internet that impacted lives of millions around the world. Social media is becoming one among the most important aspects of digital marketing and online presence which provides incredible benefits by reaching numerous customers worldwide. It has assisted businesses to get connected with customers around the world, increase brand awareness, reach and boost leads and sales.

Here are the five reasons why social media marketing is important to our business:

Cost-Effective:

Traditional marketing is costly and it has limited reach you need to add more and more on marketing budget and thus reduce the profit margin. It is difficult to figure out the ROI and may need to hire a professionals to take care of it. If you want your business to grow wider and faster, social media marketing is the way to invest in your business, even with small investment you can laser target your customer and know the result, based on that precisely forecast the cost-effective way for your advertising strategy. You can make an account and sign up for free on almost all social networking platforms. Being cost-effective is crucial because it helps you accomplish a greater return on investment and let you assign your budget for other business investments.

Engaging Customers:

One of the most effective reasons for your business to market through social media is your customers are already spending time on these platforms every single day they are just one click away from you. It is the best way to engage and interact with customers on a personal level. By performing simple market research you can determine which social networks your audience uses the most. Additionally, by communicating and engaging together with your customers, you’ll win their attention and convey your brand awareness message. You can reach more audiences in real-time and establish your authority in the market.

Improves Brand Loyalty:

Your social media presence makes it easier for your customers to reach out to you and connect with you. This will help improving customer retention and loyalty. Developing a loyal customer base is the top goal of any business, social media should be in your strategy. Customer satisfaction and brand loyalty goes hand in hand. Social media isn’t limited to only introduce your product, it also can be used for promotional campaigns. Customer considers these to be your “service channels” where they will directly communicate with you.

Increases Traffic:

One of the biggest benefits of social media is that it helps you to extend your website traffic easy and fast. By sharing your content on social media, you’re providing users to click through your website and visit for more information. The more quality content you share on your social media account, the more inbound traffic you’ll generate the more conversion opportunities. There are free as well as paid options to increase your traffic and reach, if you want to reach your customer faster you can do it by paid marketing options.

Enhances SEO Rankings:

Now web rankings are more important than ever, social media presence is becoming a vital factor in business progress. The algorithm that secures a successful ranking keeps evolving. Nowadays, it’s necessary to optimize your website and update your content regularly, successful brands tend to possess a healthy and up-to-date social media presence. This act of presence is a sign to the search engines that your brand is credible, effective and trustworthy. Once your business is connected to the social networks you can put your business on the track of success. These are the best ways how social media marketing helps grow your business.

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